Friday 22 February 2013

Visit to London Fashion Weekend

London Fashion Weekend commenced on Thursday - providing the perfect finale to fashions most revealing week on the calender. The event allows everybody to get a taste of just some of the madness, glamour, hard-work and atmosphere that makes London Fashion Week definitive of great British fashion.

I attended the event on it's second day of the extended weekend, unknowing of what to expect, me and my friend had done our research and our expectations were high.

Our day commenced around 11am as we collected our official Radley show bags, full of little treats, vouchers and of course the essential show guide, we were ready to start a fashion packed day.

Outside the Vodafone LFWend Show Space.

The layout of the event throughout the grounds of Somerset House created a sense of adventure as you walked through each room set out in the style of a designer boutique. Another door followed, by another unveiled a series of (every girls dream) walk in wardrobes displaying collections from designers including  Hermione de Paula, J.W. Anderson, Paper London, DKNY Jeans, Pringle of Scotland, Tweny8twelve and The Cambridge Satchel Company to name just a few. 

The flags are out - LFWend Somerset House.

After browsing the collections you could opt for a spot of relaxation in the Bueno Lounge with unlimited free chocolate and a mini massage or treat yourself to a new haircut in the TONI&GUY pop-up salon, a facial in the Elizabeth Arden beauty studio or a lash makeover at the benefit brow bar. There were also plenty of photo opportunities with the Canon pop-up studio and Capital FM   snapping away providing lots of fun throughout the day!

Me (Right) and my friend Laura spotted by Capital FM.

The Vodafone show space dominated the central grounds of Somerset house, complete with its own catwalk show fronted by the stunning presenter Zoe Hardman for the 3rd season depicted four of Spring Summer 2013's biggest trends - The Catwalk Edit introduces us to these trends as Graphic Art, Urban Lifestyle, Eastern Promise and Dolls House (I'll cover these with my own views in a later post).

Zoe did a fantastic job hosting the show for a 3rd season, but i would have loved to have seen more looks for each trend, as the show seemed to be over so quickly. However those we did see perfectly pinpointed the key-pieces required for our next wardrobe update. 

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